POJO Fitness Rebranding
Welcome to the rebranding journey of POJO Fitness, a vibrant small business dedicated to providing fitness classes and macro coaching for women at all stages of life. I was thrilled to be approached by the owner to rebrand her business, and I’m excited to share the creative process with you.
The Vision
To kick off the rebranding process, I asked the client to create a mood board for her business. This step was crucial in capturing the exact aesthetic and vibe she wanted to achieve. By providing tangible inspiration, the client helped me identify common design themes and elements she was drawn to.
Here is the mood board the client created, brimming with inspiration and creativity.
The Branding Guide
After reviewing the mood board, I crafted a comprehensive branding guide to establish a cohesive color palette and typography. Understanding the client’s goals, I identified that she wanted vibrant and bold colors with retro elements while maintaining a modern and fresh feel. This branding guide streamlined the design and feedback process, as many design decisions were made upfront.
Take a look at the branding guide that set the foundation for our creative journey.
Logo Design Process
With the branding guide in place, I dove into creating logos for the client to choose from. Designing a logo is a significant task—I aimed to capture the brand’s essence and bring the client’s vision to life. I approached this with careful consideration and creativity, and I’m proud of the final product that encapsulates the spirit of POJO Fitness.
This rebranding project was a delightful blend of creativity and collaboration, and I’m thrilled with the outcome. I hope you enjoy exploring the new look of POJO Fitness as much as I enjoyed creating it!
